Gray-Nicolls Willow

Dedicated to supporting British farmers and landowners, in building a financially resilient and sustainable future.

We can achieve this by planting, managing and purchasing Cricket Bat worthy willow trees across the UK.

As part of the Grays of Cambridge group, Grays Willow aims to purchase, plant and cultivate willow sources, providing wood for the iconic Gray-Nicolls brand, making us a solid partner for you. We are proud of this rich heritage and the exciting financial and environmental opportunities it creates for British landowners.

In 1876 L.J. Nicolls, a carpenter by trade, began making his own cricket bats. His friends on seeing these asked, as friends do,  if he would make them some. From this small beginning, the bat factory came into being.

From 1926 to 1939 the Nicolls Bat Factory continued to flourish and was famous for its bats all over the world of cricket, but the war (WWII) brought changes and the firm amalgamated with Gray and Sons Ltd and thus became Gray-Nicolls Ltd.

Today, Grays-Nicolls Willow is brought to the crease around the world, by the sport’s most influential and successful players.

Our Difference

Zero-Waste Approach

We don’t believe in waste. We try to use every part of the tree and only burn the minimal waste if it is required. Our initiative is to protect the environment, cut emissions and support local businesses.

Hassle-Free Tree Care

We offer maintenance on your sets, ensuring strong, healthy growth with no hidden costs. It’s a win-win: thriving trees for a greener future and higher returns for landowners.

A Service Built Around You

Every landowner’s needs are unique; that’s why we offer a fully managed, tailored service that suits you.

Proudly Supporting UK Bat Makers

Our timber goes directly to UK bat makers, helping to craft top-quality cricket bats while keeping production local, ethical, and sustainable.

Tap into Environmental Incentives

We are knowledgeable about the latest grants, schemes, and benefits available for those planting cricket bat willow trees as part of wider environmental efforts. We’ll help you navigate the options and maximise your returns.

Strategic Planting for Maximum Returns

By staggering planting over time, you can test soil conditions, minimise risks, and create a steady flow of income. Smart planting leads to smarter profits.

Quick, Clean, and Careful Harvesting

Our efficient harvesting methods ensure a tidy site with minimal disruption to surrounding land – so you can enjoy the benefits without the mess.

Top Market Prices for Your Trees

Well-maintained trees deserve premium payouts. We reward good care with generous, tax-free returns, making this a solid investment for landowners.